Projects
Covent Garden, London
Physical Realm has recently acquired ICETANK, an established event space in Covent Garden. It is the first major project developed under the Physical Realm platform.
The event business continues, and the location is being developed into something broader: a flexible place where events, wellness, art, culture and community meet in the same environment.
Visit ICETANK
Events
Open
A distinctive London venue for private and brand events, fashion, photography, filming, launches and creative productions.
Wellness & Recovery
In development
An intimate wellness and recovery environment on the lower ground floor.
Art & Culture
Open to proposals
A platform for exhibitions, installations, artist projects, screenings and talks.
Community
Ongoing
A place to meet, take part and discover — events, workshops, classes and collaborations.
About
A company interested in the relationship between people, space, experience, wellbeing, culture and creativity.
Physical Realm develops experience-led concepts across events, wellness and recovery, art and culture, community, movement and training, design, products and collaborations. Rather than defining the company as an events company, a wellness company or a hospitality company, the platform is deliberately broader — and it will keep evolving through the projects and communities it works with.
The word Physical does not simply mean fitness. It relates to real-world experience: places, movement, objects, art, food, design, human interaction, and things people can physically experience. Realm is the wider world around those experiences.
Get in touchWhat's next
ICETANK is the starting point, not the definition.
Physical Realm will continue developing new concepts, collaborations and products inspired by the experiences created within its spaces — learning from the people, artists, businesses and communities who use them.
Wellness, events, art, culture, products, fashion, design, gastronomy, hospitality and new locations are directions we are exploring rather than businesses that exist today.
Contact
Talk to us about a project, a collaboration or the venue.
Physical Realm
hello@physicalrealm.co.uk
Venue hire — ICETANK
info@icetank.com
ICETANK
5–7 Grape Street
Covent Garden
London WC2H 8ED